The Markityr Memo · Issue #001

One move. One prompt. One number.

This is what lands in your inbox every Tuesday. Five minutes, no fluff. Here's a full sample issue — use everything in it today, free.

1 · One Move

Rewrite your Google Business Profile description — it takes 20 minutes and most of your competitors have never touched theirs.

When someone searches your business name — after seeing your van, your post, your ad — your Google Business Profile is usually what they meet first. Most descriptions read like this: "Established in 2011, we are a family-owned company committed to quality and customer service." That tells a buyer nothing.

Use this structure instead — four sentences, in this order:

Who you help + what outcome: "We help Calgary homeowners get renovation-grade electrical work without renovation-grade chaos."
Proof: "400+ homes wired, 4.9 stars across 180 reviews."
What makes you different: "Fixed quotes before we start — the number we say is the number you pay."
What to do next: "Call or message for a same-week quote."

While you're in there: add current photos (interiors and people outperform logos), confirm your hours, and answer the questions in the Q&A tab — you're allowed to answer your own.

2 · One Prompt

The positioning interview — make the AI ask you the questions.

Most people ask AI to "write a tagline" and get wallpaper. Flip it: make it interview you first. Paste this into ChatGPT or Claude:

You are a senior brand strategist. Interview me one question at a time — max 8 questions — to uncover what actually differentiates my business. Dig into: who my happiest customers are, what they say when they refer me, what I refuse to do that competitors do, and what buyers are afraid of when they hire someone like me. After the interview, give me: (1) a one-sentence positioning statement in plain language, (2) three homepage headline options, (3) the one thing I should stop saying about my business.

Where people get it wrong: answering the interview questions with what they wish were true. Answer with what your last five customers actually said, and the output gets sharp fast.

3 · One Number

4× — a welcome email gets roughly four times the open rate of a regular campaign.

Industry benchmarks consistently put welcome emails around 50–60% open rates, versus the mid-teens for a typical campaign. The person who just gave you their email is the most attentive they will ever be — and most small businesses send them nothing.

If you have any kind of email list and no automatic welcome email, that's your Move for next week: one email, sent instantly on signup, that says who you are, what they'll get, and the single best thing you've ever made. It will quietly outperform everything else you send.

That's the whole Memo.

One like this, every Tuesday. Free forever.